Understanding the importance of “standing out” for a brand amidst the multiple varieties and choices of products; Counter Culture aims at creating an emotional connection with the customer in the supermarket, eventually leading to a sale.

With experience in coordinating and managing complex rollouts in cooperation with different levels of retail hierarchy and by maintaining a hands-on relationship that has been developed with the retailers over years of familiarity, we ensure that your brand will receive the attention to detail that it deserves, exemplifying the key factor of distinction of the brand and product.

Here is How: :

  • Campaign ideas and designs.
  • Campaign year calendar plan, following product availability
  •  Retail POS adaptations and production
  •  Giveaway design and production
  •  Space planning and rentals coordination
  •  In-store sampling activities, and surveys
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